a few of my favorite things
It’s Not Your Mother’s Pregnancy
Awareness Campaigns
I built the campaign Not Your Mother’s Pregnancy to help women understand the difference between various genetic screens and diagnostic tests offered before, during, and after pregnancy. Along with a creative agency, I generated the concept and content for this educational brand for women.
Chatbots for Genetics
I joined a software startup to build clinical algorithms for Gia, a Genetic Information Assistant, using a combination of artificial intelligence, basic coding and lots of iteration. The result is a HIPAA-compliant platform that includes a clinical chatbot, patient education, triage capabilities, a provider portal to flag individuals who should consider genetic testing, and post-test automated return of results.
Proactive Health
I worked with a stellar team to launch Get Ahead of Cancer to generate buzz around hereditary cancer predisposition testing during Breast Cancer Awareness Month. Through this campaign, we offered free testing to women in the San Francisco Bay Area, and in the process, we gained strategic media traction, built relationships with local physicians and partnered with advocacy groups.
The Fallacy of Advanced Maternal Age
All women are deserving of comprehensive genetic information, irrespective of their age.
This Women-Driven Field is Changing Healthcare
Decades from now, we will balk at the idea of waiting until multiple women within a family are diagnosed with cancer before offering such valuable testing.
Why We Need to Rethink Ethnicity-Based Genetic Testing
A recent study noted racial bias in the genetic databases that are important to furthering research in precision medicine.
Genetic Testing Before Pregnancy Should be as Common as Folic Acid
My patient screamed and cried about her results; at that point, she was nearly 21 weeks pregnant. It was one of my most difficult phone calls, and it would not be the last.